Jeanette Marie Aguilar
Creative Strategy • Brand Marketing • Integrated Campaigns
Pasadena, CA
jaguilarmarie@gmail.com | 323.637.3219
Overview
I’m a senior producer and creative operations leader specializing in brand marketing, integrated campaigns, and audience-driven storytelling. I partner with agencies, studios, and in-house teams to deliver cohesive brand experiences across digital, experiential, and live touchpoints.
My work is grounded in strong production operations and financial oversight—ensuring creative ideas are delivered on time, on budget, and at scale.
Experience Snapshot
My experience spans live-action, streaming, commercial, photo, and experiential formats across digital, in-app, broadcast, film, and live environments.
I’ve led internal brand storytelling, employee engagement, and campaign development both in-house and in collaboration with agencies—overseeing creative strategy, brand consistency, and execution across cross-functional teams.
Creative Production & Agency Experience
FILM45 · Xpedition Media · DLP Media · Link Technologies · Super Top Secret · GTM · Theater Mama · Mark Rogers Photography
Produced integrated campaigns, branded content, experiential activations, and photo/video assets for brands including:
Google/Fitbit · Amazon · Nike · Airbnb · Union Bank · P&G · Cirque du Soleil · LA Galaxy · Smucker’s · Safeway · Adidas · VH1/Smirnoff · PetSmart · The Sharper Image · Khloud Foods · Amazon · Cingular · Bud Light
Brand-Side & In-House Experience
Union Bank · Khloud Foods · Detour.com · The Sharper Image
Select Brand Work & Capabilities
Integrated Campaign & Occasion-Based Strategy
Developed platform-led and seasonal campaigns for Amazon, Google/Fitbit, Union Bank, Nike, and P&G
Built messaging frameworks, RTBs, and campaign narratives
Wrote creative briefs and communication strategies for internal and agency teams
360° Content & Omnichannel Execution
Produced content across live action, AR, stills, experiential, and mobile-first formats
Executed integrated rollouts across paid, owned, and earned channels
Oversaw social-first campaigns, branded docuseries, and influencer programs
Brand Launches & CPG
Led go-to-market strategy and creative operations for Khloud Foods
Produced influencer kits, branded delivery experiences, and creator campaigns
Additional CPG work includes Smucker’s, Safeway, Petco, and P&G (agency-side)
Consumer & Team Experience (CPE-Style Campaigns)
Aligned external brand storytelling with internal rollouts across marketing, product, and operations
Supported launches with public-facing campaigns, internal tools, and training materials
Experiential & Audience Engagement
Delivered branded activations for Nike Run Club, Airbnb, Cirque du Soleil, and Adidas
Translated campaign goals into high-touch live and experiential moments
Emerging Formats & Digital Storytelling
Created GPS-triggered AR tours and mobile-first content for Nike and Airbnb
Produced mobile-optimized content tied to product behavior and lifestyle moments
Community, Culture & Brand Purpose
Produced community-driven marketing campaigns for Union Bank, Khloud Foods, and Pasadena Community Job Center
Led outreach, engagement, and purpose-driven initiatives
Creative Operations & Cross-Functional Leadership
Directed SOWs, bidding, and production budgets
Collaborated with legal, marketing, UX, product, and content teams
Built scalable workflows and streamlined creative operations
Photo & Visual Production
Managed lifestyle and product photo shoots for Safeway, Smucker’s, Chevron, and Petco
Oversaw casting, permits, logistics, and asset delivery
SELECT PROJECT LINKS