Jeanette Marie Aguilar
Creative Strategy • Brand Marketing • Integrated Campaigns
Pasadena, CA | jaguilarmarie@gmail.com | 323.637.3219

Agency-Side Experience (Worked for these agencies/creative studios):
FILM45, Xpedition Media, Detour, Link Technologies, Super Top Secret, Theater Mama, Mark Rogers Photography, Kool Kids Entertainment

→ Produced integrated campaigns, branded content, experiential activations, and photo/video assets for partner brands including:
Google/Fitbit, Amazon, Nike, Airbnb, Union Bank, P&G, Cirque du Soleil, LA Galaxy, Smucker’s, Safeway, Petco, Adidas, VH1/Smirnoff

Brand-Side Experience (Worked within or on behalf of these brands):
Union Bank, Khloud Foods, Sharper Image, Detour, Pasadena Community Job Center

→ Led internal brand storytelling, employee engagement, and campaign development—both in-house and through agency collaboration
→ Oversaw brand consistency, creative strategy, and execution across internal communications, public campaigns, and cross-functional teams

Select Projects & Collaborations
Integrated Marketing • Audience Engagement • Cross-Platform Storytelling

Occasion-Based & Campaign Strategy

  • Developed platform-led and seasonal campaigns for Amazon, Google/Fitbit, Union Bank, Nike, and P&G, anchored in audience insights and brand objectives

  • Created messaging frameworks, RTBs, and campaign narratives to guide creative development and partner agency work

  • Wrote creative briefs and communication strategies used across internal and external teams

Integrated Marketing & 360 Content Execution

  • Produced omnichannel content across live action, AR, stills, experiential, and mobile-first formats

  • Executed 360° campaign rollouts across paid, owned, and earned media

  • Oversaw social-first campaigns, branded docuseries, and influencer-driven content

CPG & Food Brand Launches

  • Led go-to-market strategy and creative operations for Khloud Foods, overseeing brand rollout, team onboarding, and creator campaign delivery.

  • Produced branded delivery kits, influencer content, and audience engagement workflows tailored to food and lifestyle consumers.

  • Developed creative and operational systems to support launch-phase brand consistency across packaging, digital, and field marketing.

  • Managed product storytelling, field activation logistics, and internal briefing materials to align the team and partners pre-launch.

  • Past food/CPG-related work also includes campaigns for Smucker’s, Safeway, Petco, and P&G food-related sub-brands (via agency-side production support).

Consumer & Team Experience (CPE-Style Campaigns)

Integrated Brand Moments Across Customer, Store, and Internal Touchpoints

  • Produced campaigns that aligned external storytelling with internal rollout, ensuring cohesive experiences across marketing, product, and operations.

  • Supported go-to-market launches for brands like Khloud and Union Bank, developing materials for public campaigns, internal teams, and partner briefings.

  • Managed campaign workflows that spanned consumer touchpoints (social, influencer, experiential) and internal tools (launch guides, field activation plans, crew-facing materials).

  • Partnered with product, ops, and creative teams to ensure brand moments were delivered consistently—from influencer kits and branded packaging to internal alignment and training.

  • Applied CPE thinking to both startup and enterprise environments, balancing storytelling, timing, and team readiness for seamless execution.

Experiential & Audience-Driven Activations

  • Delivered branded activations and immersive consumer moments for Nike Run Club, Airbnb, Cirque du Soleil, and Adidas

  • Produced influencer kits, branded delivery experiences, and live event storytelling across key audience segments

  • Translated campaign goals into high-touch real-world and digital activations

Emerging Formats & Digital Storytelling

  • Created GPS-triggered AR tours and mobile content for Nike and Airbnb, blending UX, narrative, and branded visuals

  • Produced mobile-optimized content for Google/Fitbit, integrating product behavior triggers and lifestyle moments

  • Partnered with developers and creative strategists to push storytelling across new formats

Community, Culture & Brand Purpose

  • Produced community marketing campaigns for Union Bank, Khloud Foods, and Pasadena Community Job Center

  • Led internal engagement and public-facing initiatives that supported purpose-driven goals and cultural alignment

  • Developed donation systems, field operations, and campaign materials rooted in community outreach

Creative Ops, SOWs & Cross-Functional Leadership

  • Directed SOWs, bidding, and production budgets across brand and agency teams

  • Collaborated with legal, marketing, UX, and content teams to ensure brand consistency and on-time delivery

  • Built scalable workflows and streamlined communication across creative, communications, and product teams

Photo & Visual Production

  • Managed lifestyle and product photo shoots for Safeway, Smucker’s, Chevron, and Petco

  • Oversaw casting, permits, client communications, and delivery of assets across digital, print, and retail

  • Delivered campaign visuals aligned with seasonal brand launches and shopper behavior