Jeanette Marie Aguilar
Brand Campaigns | Experiential Events | Integrated Marketing Content
Pasadena, CA | jaguilarmarie@gmail.com | 323.637.3219
SUMMARY
Creative and Strategic Lead with 20+ years of experience leading branded content, live activations, and marketing campaigns across corporate, agency, and entertainment landscapes. Expert in producing integrated content—live action, experiential, stills, AR, and social-first—for 360 campaigns, brand launches, and audience engagement. Proven ability to execute projects from concept to delivery while managing creative workflows, SOWs, bids, vendor teams, and client expectations. Strong background in experiential marketing, cross-platform storytelling, copy development, and producing content that brings brands to life.
SKILLS & TOOLS
Core Strengths
Integrated Marketing Campaigns • Experiential & Live Event Production • 360 Campaign Execution • Branded Content Strategy • Creative Operations • AR & Emerging Formats • Vendor & Budget Management • SOW & Bid Development • Scheduling & Logistics • Cross-functional Collaboration • Compliance & Risk Mitigation • Brand Activations • Copywriting & Messaging • Storytelling Across Platforms
Software & Tools
Asana • ScheduALL • Movie Magic • Showbiz Budgeting • Google Workspace • Teams • Slack • Concur • Canva • Photoshop • Final Draft • Adobe Creative Suite • Dropbox • ChatGPT
RELEVANT EXPERIENCE
Content & Brand Marketing Consultant (Freelance)
Khloud – Los Angeles, CA | 2025
• Led brand launch operations and coordinated influencer outreach for a new CPG product.
• Produced creator-driven social video and branded delivery experiences tailored to small business and lifestyle audiences.
• Developed field marketing workflows, ensuring cohesive storytelling and brand consistency across all experiential elements.
Senior Events & Community Partnerships Manager
Pasadena Community Job Center – Pasadena, CA | 2025
• Managed volunteers and reorganized the drive-thru and walk-up donation system to increase efficiency and serve 20% more of the affected community.
• Distributed essential supplies to residents displaced by fire through coordinated relief operations.
• Collaborated with community response teams to help clear debris and restore safety to public areas following fire-related damage.
• Boosted community turnout and volunteer engagement by promoting efforts through targeted social media outreach.
Senior Producer / Production Manager – Branded Content & Creative Ops
FILM45 – Los Angeles, CA | 2022 – 2024
• Produced branded docuseries, behind-the-scenes content, and social-first videos for NFL campaigns and wellness initiatives.
• Translated creative briefs into story-driven content for digital, live, and branded event experiences.
• Oversaw all production logistics, including SOWs, bidding, vendor management, cost tracking, and post schedules.
Production Lead – App-Based Video & Social Content
Xpedition Media – Los Angeles, CA | 2022
• Produced vertical, wearable-activated content for Fitbit/Google, targeting in-app audiences and social platforms.
• Managed mobile-optimized production workflows across pre-production, field, and delivery.
• Aligned content with brand guidelines and campaign messaging while ensuring technical compliance for multi-platform rollouts.
Senior Production Manager – Experiential & AR Platform Content
Detour.com – Remote / Global | 2016 – 2018
• Produced 90+ interactive AR walking tours for global brands including Nike Run Club and Airbnb, blending storytelling, brand identity, and tech innovation.
• Led creative production across audio, visuals, and GPS-triggered UX to deliver immersive mobile experiences aligned with brand tone and campaign goals.
• Directed SOWs, budgets, and workflows across cross-functional teams including UX, developers, and creative strategists.
Experiential Marketing & Events Manager – Brand Activation & Content
Union Bank – Los Angeles, CA | 2015 – 2017
• Produced 360 campaigns including training content, video, parade floats, and community-facing events.
• Collaborated with legal, marketing, and community teams to ensure brand and compliance standards.
• Supported internal communications and developed bilingual copy for event marketing materials.
Creative Operations Lead & Executive Producer – Branded Campaigns
Link Technologies – Los Angeles, CA | 2011 – 2014
• Led branded content strategy and production for Union Bank, P&G, Petco, and Eukanuba.
• Oversaw full campaign development, from pitch and copywriting to delivery of photo, video, and digital assets.
• Directed vendor negotiations, budget oversight, and client communications across multiple 360 brand projects.
Branded Content Production Lead – Integrated Campaigns
Super Top Secret – Salt Lake City, UT | 2013
• Produced branded activations and content for Amazon, LA Galaxy, and Adrenaline Lacrosse.
• Coordinated production logistics, platform-specific deliverables, and vendor teams.
• Ensured creative alignment across web, mobile, and social channels.
Branded Content Producer – Commercial Photo Shoots
Mark Rogers Photography – San Francisco, CA | 2013
• Produced high-visibility photo campaigns for brands including Safeway, Chevron, and Smucker’s.
• Managed casting, permits, location logistics, and client communication for lifestyle and CPG shoots.
Experiential Marketing Lead – Live Brand Activations
Theater Mama – NY / LA | 2010
• Produced street-level brand activations for Cirque du Soleil and Adidas.
• Led field marketing teams across multiple cities to engage audiences in live theatrical and cultural events.
• Delivered high-touch brand experiences through guerrilla marketing and experiential tactics.
Project Coordinator – Marketing Campaigns & Internal Content
Sharper Image – Novato, CA | 2004 – 2005
• Supported creative teams in producing product training and early eComm video content.
• Coordinated asset management and department-wide campaign execution timelines.
Freelance Producer – Film, TV, Commercial, Social, Live Shows, Podcasts & Social Impact Content
Various Clients & Production Companies | 2005 – 2024
• Produced scripted and unscripted content across film, television, documentaries, commercials, and news media.
• Delivered content across diverse platforms and mediums, including radio, podcasts, digital, and live event formats.
• Collaborated with creatives, journalists, brands, and nonprofits to tell meaningful, high-impact stories.
EDUCATION & CERTIFICATIONS
Resilient Leadership – Harvard Business School, 2025
Artificial Intelligence Fundamentals – IBM, 2025
PMP Coursework – PMI Authorized (35 Hours), 2025
Movie Magic Budgeting Recertification – Entertainment Partners, 2024
Diversity, Equity, Inclusion & Belonging Workshops – 2020–2024
COVID Compliance Officer – Health Education Services, 2020
On-Set Safety Training – Arts & Business Center, 2018
B.A., Cinema – San Francisco State University